Marketing & Advertising

List of Abbreviations

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

A

A

Socio Economic Group

a/c

Account

a/o

Account of

A/R

All Risk

A/S

Advertising to Sales Ratio

A/V

Ad Volorem based on Value (Customs & Excise)

A1

First Class

AA

Advertising Association

AAAA

American Association of Advertising Agencies

ABC

Audit Bureau of Circulations

ABTA

Association of British Travel Agents

ACORN

A Classification of Residential Neighbourhoods

ACT

Advance Corporation Tax

AD

After Date (ante dien)

ad

Advertisement

AD HOC

For this Purpose

AD REFERENDUM

For Further Consideration

AD VALOREM

Based on a Value - a Customs and Excise Term

ADDENDUM

An additional remark to be added

ADP

Automatic Data Processing

AE

Account Executive

AG

Type of German Company - AKTIENGESELLSCHAFT

AGB

Audits of Great Britain Ltd

AGM

Annual General Meeting

AID

Advertising Investigation Department

AID

Automatic Interactive Detection

AIDA

Attention Interest Desire Action

AIO

Activities, Interests and Opinions

AIRC

Association of Independent Radio Contractors

al

Apres Livrarison (After delivery of goods)

AMA

American Marketing Association

AMSAC

Attwood Multi-segmented Analysis of Consumers

AMSO

Association of Market Survey Organisations

AMSOC

Attwood Multi-segmented Analysis of Consumers

ANCOVA

Analysis of Covariance

ANGL

Anglice (in English)

ANOVA

Analysis of Variance

ANTEDATE

Dated earlier than arranged

APP

Appendix

Approx

Approximate

ARB

American Research Bureau

arr

Arrange, Arrival, Arrived, Arrivals

ASA

Advertising Standards Authority

ASBOF

Advertising Standards Board of Finance

ASLIB

Association for Information Management

ASSC

Accounting Standards Steering Committee

AYCCA

All You Can Afford

 

 

B

B

Socio Economic Grade

B of T

Board of Trade

B/E

Bill of Exchange

B/E

Bill of Entry

B/L

Bill of Lading

BA

Bachelor of Art

BARB

Broadcasters’ Audience Research Board

BBC

British Broadcasting Corporation

BEC

British Employers Confederation

BEHA

British Export House Association

BIM

British Institute of Management

Bk

Bank, Book

Bkg

Banking

bkrpp

Bankrupt

Bl

Bale, Barrel

bldg

Building

BMRB

British Market Research Bureau Ltd

B.O.

Branch Office

BOM

Beginning of Month

BOTB

British Overseas Trade Board

bp

Below proof, Bills payable, bills of parcels

BPB

Bank Post Bills

BRAD

British Rate and Data

Brd

Board

BRI

Brand Rating Index

BRITE

Basic Research in Industrial Technologies for Europe

BRS

Business Readership Survey

bs

Balance Sheet, Bill of Sale

BSc

Bachelor of Science

BSI

British Standards Institution

BSR

Basal Skin Resistance

BST

British Summer Time

Brd

Board

 

 

C

C & E

Customs and Excise

C/C

Centre to Centre

c/f

Carried Forward

c/o

Care Of, Carried Over in the Stock

C1

Socio Economic Grade

C2

Socio Economic Group

CA

Chartered Accountant/Chief Accountant, Commercial Agent, Controller of Accounts

CAB

Consumer Advice Bureau

CAC

Cognitive Affective Conative

CAM

Communication, Advertising and Marketing Education Foundation Ltd

CAP

Capital Allowance

CAP

Code of Advertising Practice

CAPM

Capital Asset Pricing Model

CATI

Computer Assisted Telephone Interviewing

CBI

Confederation of British Industry

cc

Compte Courant, Account Current

CC

College of Commerce

CCTV

Closed Circuit Television

Centum

Percent

CEO

Chief Executive Officer

CF

Carriage and Freight

Chanc Ex

Chancellor of the Exchequer

Chmn, chn

Chairman

Chq

Cheque

CIF

Cost, Insurance, Freight

CIFI

Cost, Insurance, Freight and Interest

CIM

Chartered Institute of Marketing

CIR

Commissioners of Inland Revenue

Ck

Cask

CKD

Completely Knocked Down

CLS

Consumer Location System

CM

Certified Master

CMA

Cash Monthly Account

Cmd

Command Paper from 1919 inclusive

CMEA

Council for Mutual Economic Assistance

Co Sa

As Above - Come Sopra

COD

Cash on Delivery

COD

Collect on Delivery

COI

Central Office of Information

Com

Commission, Committee

COMECON

Council for Mutual Economic Assistance

Comm

Commerce, Commercial, Commonwealth

COMO

Committee of Marketing Organisations

CONPAAD

Conjugately Programmed Analysis of Advertising

Coop

Cooperative Society

Corrigendum

Item, word or line to be corrected

COS

Charity Organisation Society

CPI

California Personality Inventory

CPT(UK)

Cost per Thousand

CPM (USA)

Cost per Thousand

CPM

Critical Path Method

CPU

Central Processing Unit

Cr

Credit, Creditor

CRC

Camera Ready Copy

CRD

Completely Randomised Design

CSO

Central Statistical Office

CT

Certified Teacher

CT

(cum dividend) With the Dividend to come

CTN’s

Confectioners, tobacconists and newsagents

CTT

Capital Transfer Tax

CVIF

Compound Value Interest Factor

CWO

Cash With Order

CWS

Cooperative Wholesale Society

C4

Channel 4

 

 

 

 

 

 

D

D

Socio Economic Grade

D/b

Delivered

D/P

Documents Against Payment

d.b.

Day Book

DC

Double Column

DADA

Designers’ and Art Directors’ Association

DAGMAR

Defining Advertising Goals for Measured Advertising Results

DAR

Day after Recall

DBA

Doctor of Business Administration

DBS

Direct Broadcast Satellite

DCI

Direct Computer Interviewing

DE

Socio Economic Groups

Del Credere

Risk of Bad Debt

Dept

Department

Diss

Dissertation

Dist

Distance

DIY

Do It Yourself

D.Lit

Doctor of Literature

D.Litt

Doctor of Letters

DMA

Direct Marketing Association

DMSSB

Direct Marketing Services Standards Board

DMU

Decision Making Unit

DP

Data Processing

DPO

Distributing Post Office

DPS

Double Page Spread

D.Sc

Doctor of Science

DSD

Documentory Sight Draft

DV

Deo Volente - God Willing

DV & WP

God Willing (Deo Volente) and Weather Permitting

Dy

Delivery

 

 

 

 

 

 

E

e

Social Economic Grade

E & OE

Errors and Omissions Excepted

ea

Each

EAN

European Article Number

EB

Encyclopaedia Britannica

EC

European Community

ECG

Extended Creativity Group

ECGD

Export Credit Guarantee Department

ECI

Equity Capital For Industry

ECM

European Common Market

ECO

European Coal Organisation

Econ

Economist, Economical, Economics, Economy

ECU

European Currency Unit

EEA

Exchange Equalization Account

EEC

European Economic Community

EFTA

European Free Trade Association

EFTPOS

Electronic Fund Transfer at Point of Sale

e.g.

Exempli Gratia, for example

EJM

European Journal of Marketing

EMA

European Monetary Agreement

EMF

European Monetary Fund

EMU

Expected Monetary Value

EMV

Expected Monetary Value

Encl

Enclosures

EPA

Environmental Protection Agency

EPD

Excess Profits Duty

EPOS

Electronic Point of Sale Scanning

EPPS

Edwards Personal Preference Schedule

EPS

Earnings per Share

EPT

Excess Profits Tax

EPU

European Payments Union

ERP

European Recovery Plan

Erron

Erroneously, Erroneus

ESOMAR

European Society for Opinion and Marketing Research

ESPRIT

European Strategic Programme for Research in Information Technology

ESU

Elementary Sampling Unit

Eur

Europe, European

EV

Expectancy Value

EVAP

European Association for Industrial Marketing

Ex

Executive, Executed

Ex div

Without Next Dividend

Ex int

Without Next Interest

Ex Officio

By Vitrue of Office

Exc

Except, Exception, Excepted, Excellent

Exch

Exchange, Exchequer

 

 

F

Faa

Free of all average

FAQ

Fair Average Quality

FAS

Free Alongside Ship

FBAA

Fellow of the British Association of Accountants and Auditors

FBI

Federation of British Industry

FCA

Fellow of the Institute of Chartered Accountants

FCC

First Class Certificate

FCCS

Fellow of the Corporation of Certified Secretaries

FCI

Fellow of the Institute of Commerce

FCIS

Fellow of the Chartered Institute of Secretaries

F.co

Fair Copy

FDI

Foreign Direct Investment

FEIS

Fellow of the Educational Institute of Scotland

fem

Feminine

Feud

Feudal

FFA

Fellow of the Faculty of Actuaries

FIA

Fellow of the Institute of Actuaries

FICA

Fellow of the Institute of Chartered Accountants

FIFO

Facts in Facts Out

Fin.Sec.

Financial Secretary

FIRA

Furniture Industry Research Association

FISA

Fellow of the Incorporated Secretaries Association

FMCGs

Fast Moving Consumer Goods

Fo

Folio

FOB

Free on Board

Fol, Foll

Following

Font

Set of Type

FOR

Free on Rail

FOT

Free on Truck

Fpa

Free from particular average

FPC

For Private Circulation

FS

Full Size

FT

Financial Times

FTC

Federal Trade Commission

FTI

Fellow of the Textile Institute

Fut

Future

FWA

Factories and Workshops Act

 

 

G

Gal

Gallon or Gallons

GATT

General Agreement on Tariffs and Trade

Gaz

Gazette

GCE

General Certificate of Education

GDP

Gross Domestic Product

GHI

Guaranteed Homes Impressions

GHR

Guaranteed Homes Rating

GMB

Good Merchantable Brands

GMT

Greenwich Mean Time

GNP

Gross National Product

GPO

General Post Office

GRP

Gross Rating Points

GSR

Galvanic Skin Response

GSS

Government Statistical Service

Guar

Guarantee, Guarantor

 

 

H

H Comm

High Commissioner

ha

Hoc Anno - This Year

hab corp

Habeus Corpus - a writ

Harv

Harvard

HBR

Harvard Business Review

hdbk

Handbook

hhd

Hogs Head

HMSO

Her Majesty’s Stationary Office

hp

Horse Power

HP

Hire Purchase

 

 

I

i/c

In charge

IAA

International Advertising Association

IATA

International Air Transport Association

IATA

International Air Transport Authority

IBA

Independent Broadcasting Authority

ICAB

International Cargo Advisory Bureau

ICAO

International Civil Aviation Organisation

ICC

Interstate Commerce Commission

ICFC

Industrial and Commercial Financial Corporation Ltd

ID

Intelligence Department

ib or ibid

Ibidem - in the same place

IE

Institute of Export

IGD

Institute of Grocery Distribution

ILC

Irrevocable Letter of Credit

ILR

Independent Local Radio

IM

Institute of Marketing

IMF

International Monetary Fund

IMRA

Industrial Marketing Research Association

In Toto

In Total

Inc

Incorporated - a US term equivalent to Limited

ins, insce

Insurance

inscr

Inscription

Insp

Inspector

Inst

Institute, Institution

Inst

Present Month

Inst Act

Institute of Actuaries

In toto

In full

Int

Interest

int al

Inter Alia - among other things

Inv

Invented, Invoice

IOU

I owe you

IPA

Institute of Practitioners in Advertising

IR

Inland Revenue

IRO

Inland Revenue Office

IRR

Internal Rate of Return

ISBA

Incorporated Society of British Advertisers

ISP

Institute of Sales Promotion

ITA

Independent Television Authority

ITCA

Independent Television Companies Association

ITN

Independent Television News

ITO

International Trade Organisation

ITV

Independent Television

IWW

International Workers of the World

 

 

J

j

Journal, Newspaper

j/a

Joint Account

JICCAR

Joint Industry Committee for Cable Audience Research

JICNARS

Joint Industry Committee for National Readership Surveys

JICPAR

Joint Industry Committee for Poster Audience Research

JICPAS

Joint Industry Committee for Poster Audience Surveys

JICRAR

Joint Industry Committee for Radio Audience Research

JICTAR

Joint Industry Committee for Television Advertising Research

JND

Just Noticeable Difference

jour

Journal or Journey

jtly

Jointly

 

 

K

KD

Knocked Down

Kilo

Kilogram

km

Kilometre

Krrp

Bankrupt

 

 

L

ŁA

Australian Pound

ŁE

Egyptian Pound

L/A

Lettre d’Avis - Letter of Advice

L/CR

Letter of Credit

LA

Law Agent, Legislative Assembly, Local Authority

LAFTA

Latin American Free Trade Association

LB

Local Board

LB

Litteratum Baccalaureus - Bachelor of Letters

LC

Loco Citato - in the place cited

LD

Doctor of Letters

LDCs

Lesser Developed Countries

LEA

Local Education Authority

Lect

Lecture

Lib

A Book

Lib Cat

Library Catalogue

Litho

Lithography

Litt D

Literatum Doctor - Doctor of Letters

Ltd

Limited

LOTIS

Liberalisation of Trade In Service

 

 

M

m

Metre, Metres, Mile, Miles, Minute, Minutes or Month

m/a

My Account

MA

Master of Arts

MANOVA

Multivariate analysis of covarience

MAT

Moving Annual Total

MBO

Management by Objectives

MBWA

Management by Walking About

MCA

Market Research Corporation of America

MDF

Media Data Form

MDS

Non-Metric multi dimensional scaling

MEAL

Media Expenditure Analysis Ltd

MEU

Maximise the Expected Utility

MFN

Most Favoured Nation

MINTEL

Market Intelligence Reports

MIRJ

Magazine Impact Readership Service

MIS

Management Information System

MITI

Ministry of International Trade and Industry

MkIS

Marketing Information System

Mkt

Market, Marketing

MLR

Minimum Lending Rate

mm

Millemetre

MM

Mutatis Mutandis - With the Necessary Charges

MMB

Milk Marketing Board

MNCs

Multinational Corporations

Modus Operandi

Method of Operation

MOE

Ministry of Education

MOF

Ministry of Finance

MORI

Market and Opinion Research International

MRG

Media Research Group

MRI

Mediamark Research Inc

MRP

Materials, Requirement, Planning

MRS

Market Research Society

ms, mss

Manuscript

MS

Management Science

MSc

Master of Science

MSI

Marketing Science Institute

mtg

Meeting

mth

Month

 

 

N

N/a

No Advice, no account, non acceptance, not available

n/a

No advice, no account, non acceptance

N/s

Not sufficient (money to meet cheque)

NAAFI

Navy, Army and Air Force Institutes

NABM

National Association of British Manufacturers

NAC

Nielson Audience Composition

NARDB

Newspaper Audience Research Data Bank

NBS

National Broadcasting Company (USA)

NCB

National Coal Board

NCC

National Consumer Council

NCR

National Cash Registers

NEDC

National Economic Development Council

NEDO

National Economic Development Office

NIC

Newly Industrialising Countries, National Insurance Contribution, National Insurance Commissioners

NICB

National Industrial Conference Board

NOMMAD

Normative Model of Markets Acceptance Determination

NOP

Non-Profit Organisation

n.p.

New Paragraph

NP

Notary Public

NPA

Newspaper Publishers’ Association, Newspaper Proprietors Assoc

NPD

New Product Development

NPO

Non Profit Organisation

NPV

Net Present Value

NRS

National Readership Survey

ns

Not Specified

NS

Newspaper Society

NTI

Nielson Television Index

NV

Type of Dutch Company - NAAMLOZE VENNOOTSCHAP

 

 

O

o/a

On Account

o/c

Over Charge

o/d

on demand

O/D

Overdraft, Overdrawn

O/R

Own Risk

O/S

Outstanding

OAA

Outdoor Advertising Association of Great Britain Ltd

OAC

Outdoor Advertising Council

oc

Opere Citato (in the work cited)

OCR

Optical Character Recognition

OD

Organisational Development

OECD

Organisation for Economic Co-operation and Development

OEEC

Organisation for European Economic Co-operation

OFT

Office of Fair Trading

OHMS

On Her Majesty’s Service

OM

Organisation and Methods

Onus

Responsiblity

OP

Out of Print

OP CIT

Opere Citato - in the work cited

OPEC

Organisation of Petroleum Exporting Countries

OPM

Option Pricing Model

OR

Operational Research

OSHA

Occupational Safety and Health Administration

OTC

Over the Counter

OTS

Opportunities to See

 

 

P

P/A

Payment against Acceptance, Personal Secretary

PAB

Poster Audit Bureau

PAYE

Pay as you Earn

PC

Personal Computer

pc, p/c

Per Cent, Petty Cash, Post Card, Prices Current

pd

Paid

PD

Physical Distribution

PEP

Political and Economic Planning

PERA

Production Engineering Research Association

PERT

Project Evaluation and Review Techniques

PhD

Doctor of Philosophy - Philosophiae Doctor

PI

Per Enquiry

PIMS

Profit Impact of Market Strategies

PIP

Public Information Panels

PKG

Package

PLA

Port of London Authority

PLC

Product Life Cycle

PLC

Public Limited Company

POD

Pay on Delivery

POD

Proof of Delivery

POP

Point of Purchase Display, Proof of Purchase

POS

Point of Sale Display

pot

Potential

pp

Pages, on behalf of

PPA

Periodical Publishers’ Association

PPI

Policy Proof of Interest, Personal Purchase Index, Printed Postage Impression

pr

Procurationem

PR

Public Relations

pro

Professional

PRO

Public Relations Officer, Public Records Office

Pro Forma

A specimen

prob

Probable, probably

prof

Professor

PRV

Pour Rendre Visite - to return a call

Ps

Product Price Place, Promotion

PS

Permanent Secretary

PSC

Pre Selected Campaign

Pty

Proprietry Company

PX

Please Exchange

 

 

Q

Quid Pro Quo

Equivalent Compensation

Qy

Query

 

 

 

 

 

 

R

R/D

Refer to Drawer (Banking Term)

R&D

Research and Developement

RACE

Research in Advanced Communications in Europe

RBD

Randomised Block Design

RBL

Research Bureau Limited

RDD

Random Digit Dialling

REC

Receive, Receipt

Rec’d

Received

Rect

Rectified

Ref

Refer, Referred

Rep

Representative

Repr

Representing

Resp

Respondent

Retd

Returned

RFMR

Recency Frequency Monetary Ratio

RHA

Road Haulage Association

RNAB

Regional Newspaper Advertising Bureau

ROI

Return on Investment

ROP

Run of Paper

ROW

Run Of Week

RPI

Retail Price Index

RPM

Resale Price Maintenance

RSGB

Research Surveys of Great Britain Ltd

RSVP

Rating Site Value Points

RSVP

Please Reply

 

 

S

SA

Type of French Company - SOCIETE ANONYME

SAE

Stamped Addressed Envelope

SBU

Strategic Business Unit

scc

Single Column Centimetre

SCWS

Scottish Co-operative Wholesale Society

s.d.

Sine Die (indefinitely)

SDA

Scottish Development Agency

SDR

Special Drawing Rights

SE

Stock Exchange

sec

Secretary, Second

SEC

Securities and Exchange Commission (America)

SED

Scottish Education Department

sef

Scottish Enterprise Foundation

SERT

Screening, Evaluation and Rating Technique

SHEG

Scottish Health Education Group

SI

International Measurement System - SYSTEME INTERNATIONAL d’unites

SIC

Standard Industrial Classification

SMP

Strategic Marketing Planning

SMRB

Simmons Market Research Bureau

so

Sellers Option

soc

Society

sol

Solicitor

spec

Specification, Specifically

SPRU

Science Policy Research Unit

SRC

Self Reference Criterion

SRL

Type of French Company - SOCIETE A RESPONSABILITE LIMITEE

STD

Subscriber Trunk Dialling

stet

Let it stand, or leave as before

SWOT

Strengths, Weaknesses, Opportunities and Threats

syst

System

S4C

Channel 4 in Wales

 

 

T

TA

Transactional Analysis

TABS

Television Advertising Bureau (Surveys) Ltd

TAP

Total Audience Package

TAT

Themed Apperception Test

TCA

Television Consumer Audit

TCPI

Toiletries and Cosmetics Purchasing Index

Tel

Telephone

TGI

Target Group Index

TNA

Taylor Nelson and Associates

TPI

Tax and Price Index

TPT

Total Prime Time

TR

Total Revenue

Treas

Treasurer

TREES

Trustees

T.Scope

Tachistoscope

TSAs

Total Survey Areas

TU

Trade Union

TUC

Trades Union Congress

TV

Television

TVR

Television Ratings

 

 

U

U/a

Underwriting Account (marine term)

U/w

Underwriter

UNCFA

United Nations Conference on Food and Agriculture

UNCTAD

United Nations Conference on Trade and Development

UNESCO

United Nations Educational, Scientific and Cultural Organisation

UNHCR

United Nations High Commissioner for Refugees

UNICEF

United Nations International Childrens Emergency Fund

UNRRA

United Nations Relief and Rehabilitation Administration

UNRWA

United Nations Relief for Workers Agency

UNSC

United Nations Security Council

UPC

Universal Product Code

USP

Unique Selling Point/Proposition

ut dict

ut dictum (as directed)

ut sup

ut supra (as above)

UVM

Universal Vendor Marking

 

 

V

v/o

Voice Over

VALS

Values and Lifestyles

VAT

Value Added Tax

VDU

Visual Display Unit

vfd

Verified Free Distribution

Viva Voce

By word of mouth

VMS

Verbal Marketing System

VOPAN

Voice Pitch Analysis

 

 

W

WB

Way Bill

wb

Water Balance (shipping term)

 

 

X

xc

Commercial Term for x without coupon

xd

Ex dividend

xep

without coupon

 

 

Y

 

 

Z

 

 







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