MMSI expansion will create 740 jobs

from The Scotsman, 4th August 2000

Marketing Management Services International unveiled plans for expansion yesterday with the announcement that it is to create 740 new jobs over the next three years

At least 400 of the full-time posts will be based at the global marketing consultancy's Glasgow headquarters, with the remainder likely to be at new offices under development in the US.

The plans represent a huge expansion for the company which currently employs 20 full-time and 100 part-time staff at its Glasgow base.

MMSI, which provides real-time marketing intelligence to the business sector, announced the jobs boost at the opening of its newly developed 1.5 million premises in Glasgow city centre. What the business does is essentially research market information for clients via the internet and telephone, using innovative software.

Gerald Michaluk, the managing director of MMSI, said: "Our expansion reflects a growing demand for innovative solutions that provide long term stability and profitability for our customers.

"Our use of leading edge technology and academic thinking enables us to work across borders and sectors alike."

Present at the launch was Les Brown, the director of Scottish Trade International (STI), the joint Scottish Enterprise and Scottish executive agency which promotes the development of Scottish businesses abroad.

After setting up an office at STI's Scottish Technology and Research (STAR) Centre in San Jose, California, MMSI won substantial contracts in the US, leading to links with European operations of American companies.

MMSI will be one of the first Scottish technology companies to open premises at STI's STAR center in Houston, Texas this year.

Mr Brown said: "MMSI demonstrates as an indigenous Scottish company that outward investment can open up new markets and help create wealth and jobs within the business back home.

"We look forward to welcoming MMSI as one of the first wave of companies into our Houston Star centre and to supporting them with their ambition to become a truly global company with Scottish roots."

A former lecturer in marketing at Strathclyde University, Mr Michaluk set up MMSI in 1988, after working as an independant marketing consultant for some years.

He developed the Global Market Advatage System which uses web-based and other techniques to provide up-to-the-minute market intelligence.

The method is especially valued in fast-moving markets such as IT and electronics, with major clients including the US company Lucent Technologies, Compaq and Hewlett-Packard.

Mr Michaluk said yesterday: "The emergence of the internet allows MMSI to research real-time information at the right time."

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